Part of

:A web3 builder event in the heart of Tel Aviv>

:A web3 builder event in the heart of Tel Aviv>

:A web3 builder event in the heart of Tel Aviv>

The tools, processes, and ideas that create resilient and scalable crypto startups and protocols

When and where

February 7, 2023
Abrahams, Tel Aviv
Organized by:
Buy a ticket
apply to speak

[The Use Of Knowledge]

The propagation of knowledge in web3 is crucial for its success the lessons, mistakes, and success stories of builders who have made it are vital information for those at the beginning of the road.

40+

speakers

20+

sessions

3

stages

400+

attendees

A broad perspective

:Speakers>

Founders and builders will share the successes and failures, ups and downs, and what made their journey unique during their time building in web3 through talks, fireside chats, and practical workshops. Each with their own angles, experiences, and perspective.

Udi Wertheimer
Bear market spirit guide
Lukas Schor
Co-Founder
Eva Beylin
Foundation Director
Itamar Lesuisse
Co-Founder & CEO
Emin Gun Sirer
Founder
Francesco Andre
DevRel
Amanda Cassatt
Co-Founder & CEO
Yoav Weiss
Hacker & Security Researcher
Idan Ofrat
Co-founder & CTO
Tal Be'ery
CTO, co-founder
Jessica Salama
Co-Founder
Oliver Hörr
Director of Ops

:Agenda>

Stage 3

Stage 2

Stage 1

CEO Fireside Chat
info

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Chen Arad
Chen Arad
Chen Arad
Stage 1
Registration and Light Breakfast
info

8:00 am
-
9:15 am
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Stage 1
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8:00 am
-
9:15 am
Chen Arad
Chen Arad
Chen Arad
Stage 2
Registration and Light Breakfast
info

8:00 am
-
9:15 am
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Stage 2
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8:00 am
-
9:15 am
Chen Arad
Chen Arad
Chen Arad
Stage 3
Registration and Light Breakfast
info

8:00 am
-
9:15 am
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Stage 3
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8:00 am
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9:15 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
Web3 Marketing: A Handbook for the Next Internet Revolution
info

Web3 marketing tactics are constantly evolving. Most marketers from web2 don't understand how web3 works, and understanding web3 is the first step toward being able to use it. Web3 marketing IS about using the capabilities of web3 to drive growth. In this Session Amanda will talk about building a web3 marketing funnel, understanding product and audience, and web3 marketing fundamentals and how they differ from web2 (with an emphasis on building community),‍

9:20 am
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9:50 am
Amanda Cassatt
Stage 1
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9:20 am
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9:50 am
Chen Arad
Chen Arad
Chen Arad
Stage 3
Marketing and Growth in Web3
info

Web3 is experiencing an influx of both startups and multinational corporates trying to expand into the space. As Web3 is nascent, the range of products being built is diverse, and Marketers are challenged with measuring the effectiveness of their efforts. In this session, Marketing leaders share the knowledge they’ve gained from navigating a new space, addressing a new audience, as well as their take on what works and what doesn’t.

9:20 am
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10:00 am
Yoav Tzuker
Ada Jonuse
Sidsel Løschenkohl
Alex Cohen
Stage 3
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9:20 am
-
10:00 am
Chen Arad
Chen Arad
Chen Arad
Stage 2
Building the security stack of Web3
info

As Web3 continues to rise in popularity, the security of these new and innovative products remain challenged as a consistent stream of hackers are ever ready to find a way in. Join this session to hear from the industry’s leading experts on why should you approach security as part of product building, and how an effective security strategy can safeguard your customers' funds and your business in the long run.

9:20 am
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10:00 am
Shira Brezis
Tal Be'ery
Oliver Hörr
Stage 2
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9:20 am
-
10:00 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
Account Abstraction and the future of custody
info

The topic of Account Abstraction(AA) seem to have reached critical momentum in web3. The promises range from solving security to creating web2-like experiences. Account Abstractions also breaks up the dichotomy between self-custody and third-party custodial solutions, allowing for a new spectrum of hybrid custody solutions to be unleashed. In this sessions we will talk about the basics of Account Abstraction, show some tangible examples and may include some announcement / sneak peaks from product releases, too.

9:55 am
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10:45 am
Eylon Aviv
Lukas Schor
Itamar Lesuisse
Yoav Weiss
Mark Smargon
Stage 1
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9:55 am
-
10:45 am
Chen Arad
Chen Arad
Chen Arad
Stage 3
Best Practices: Facilitating the Growth of a Community
info

Nurturing product and protocol communities comes with its intricacies. This workshop brings together experts who have successfully made community an integral part of their product and growth strategies. Expect to walk away from this session understanding the importance of transparency and community involvement in product development, the benefits of having a strong community, and how to incentivize community members.

10:05 am
-
10:45 am
Jessica Salama
Eliana Drescher
Isabella de Brito
Alexa Rivetti
Stage 3
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10:05 am
-
10:45 am
Chen Arad
Chen Arad
Chen Arad
Stage 2
Building web3 for web2 users
info

For Web3 to make the next big leap, Web2 and non-crypto users must be onboarded and introduced to the space and its benefits. But how should companies approach building in Web3 and how can you build a seamless experience for Web2 users that encourages their adoption of the new technology? Join this session to learn more.

10:05 am
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10:45 am
Omer Amsel
Stage 2
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10:05 am
-
10:45 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
Break
info

10:45 am
-
11:00 am
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Stage 1
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10:45 am
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11:00 am
Chen Arad
Chen Arad
Chen Arad
Stage 2
Break
info

10:45 am
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11:00 am
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Stage 2
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10:45 am
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11:00 am
Chen Arad
Chen Arad
Chen Arad
Stage 3
Break
info

10:45 am
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11:00 am
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Stage 3
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10:45 am
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11:00 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
Fireside Chat with Emin Gün Sirer
info

From academia to founding a blockchain ecosystem.

10:55 am
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11:35 am
Emin Gun Sirer
Itai Elizur
Stage 1
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10:55 am
-
11:35 am
Chen Arad
Chen Arad
Chen Arad
Stage 2
Legal and Compliance 101: Building a framework for success
info

From founding a new Web3 project to scaling a company, the legal requirements and implications vary, and building a legal framework is a complex process. In this session, legal professionals from some of the world's Israel’s most successful Web3 companies shed light on how they approached designing their company’s legal and compliance framework, how regulations can help you gain a competitive edge, and why an effective framework should be one that scales with your business.

11:00 am
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12:15 pm
Meiran Shtibel
Chen Arad
Anne-Grace Kleczewski
Stage 2
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11:00 am
-
12:15 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
Rethinking Identity from first principals
info

11:00 am
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11:45 am
Itai Turbahn
Makoto Inoue
Dave
Stage 3
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11:00 am
-
11:45 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
From SaaS to protocol; the journey of The Graph
info

"The Graph is one of the most successful infastructure products in the web3 ecosystem. The Graph started as a 'centralized' solution focused on product market fit and capturing the market. Then, the team did pulled off one of the most successful decentralization efforts, with the launch of the graph ecosystem. Eva Baylin will talk about this journey, the hard choices along the way, the mistakes, and the building of a successful ecosystem

11:40 am
-
12:05 pm
Eva Beylin
Stage 1
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11:40 am
-
12:05 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
The Future of NFTs: Building Real World Use Cases
info

The NFT space underwent a period of explosive growth, but beyond the hype, what are some sustainable long-term use cases that companies have built? Join our panelists as they discuss the true potential of the technology, its real world use cases in Gaming, the Metaverse, and more. Expect to walk away from the session with an understanding of how to create new business models and revenue streams with NFTs.

11:50 am
-
12:45 am
Manuel Alzuru
Raz Friedman
Salick Cogan
Stage 3
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11:50 am
-
12:45 am
Chen Arad
Chen Arad
Chen Arad
Stage 1
Building an ecosystem for web3 developers
info

Maintaining strong developer relationships is critical to the success of crypto projects. In this session, leaders from some of the top developer ecosystems share insights from their journey. Expect to walk away from the session with tools and ideas for how you can build and maintain a sustainable developer ecosystem.

12:10 pm
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12:55 pm
Royi Benyossef
Francesco Andre
David Mihal
Stage 1
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12:10 pm
-
12:55 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
Lunch & Mingling
info

12:45 pm
-
1:30 pm
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12:45 pm
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1:30 pm
Chen Arad
Chen Arad
Chen Arad
Stage 2
Lunch & Mingling
info

12:45 pm
-
1:30 pm
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Stage 2
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12:45 pm
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1:30 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Lunch & Mingling
info

12:45 pm
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1:30 pm
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Stage 1
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12:45 pm
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1:30 pm
Chen Arad
Chen Arad
Chen Arad
Stage 2
To DAO or not to DAO: Building governance in web3
info

Governance structures are unique and different for every organization, and building an effective one is challenging. In this session, we hear from experienced leaders who will share insights and best practices on how to design a governance structure that serves your organization, what failed, what worked, and methodologies to approach governance. Expect to walk away from the session with practical applications on how to view governance, an understanding of the political theories that can be applied to web3 startups, and the intricacies of incentivizing community participation.

1:30 pm
-
2:10 pm
Theo Beutel
Igneus Terrenus
Isla Munro
Nicolas Biagosch
Stage 2
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1:30 pm
-
2:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
Best Practices: Tokenomics 101
info

Tokenomics is arguably one of the most challenging and complex tasks for any protocol or crypto startup. Join this workshop to learn from industry leaders with extensive experience working with various startups on designing their tokenomics. Expect to walk away from the session with knowledge on the various approaches to tokenomics and how to design a balanced tokenomy.

1:30 pm
-
2:10 pm
Joseph Page
Josef Je
Stage 3
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1:30 pm
-
2:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
How to manage your psychology as a builder in web3
info

1:30 pm
-
2:10 pm
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Stage 1
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1:30 pm
-
2:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
Bizdev in web3; a unique approach
info

2:15 pm
-
2:55 pm
Lior Goldenberg
Chen Magen
Elad Mor
Stage 3
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2:15 pm
-
2:55 pm
Chen Arad
Chen Arad
Chen Arad
Stage 2
Workshops: Hands on Experience building in web3
info

2:15 pm
-
2:55 pm
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Stage 2
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2:15 pm
-
2:55 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Fireside Chat with a surprise guest
info

From academia to founding a blockchain ecosystem.

2:15 pm
-
2:55 pm
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Stage 1
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2:15 pm
-
2:55 pm
Chen Arad
Chen Arad
Chen Arad
Stage 3
Break
info

2:55 pm
-
3:10 pm
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2:55 pm
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3:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 2
Break
info

2:55 pm
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3:10 pm
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Stage 2
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2:55 pm
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3:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Break
info

2:55 pm
-
3:10 pm
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Stage 1
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2:55 pm
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3:10 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Notes and lessons from building OSS & public goods in Ethereum
info

how I started a for profit business and shifted to building an Ethereum public good

3:15 pm
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3:50 pm
Alon Muroch
Stage 1
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3:15 pm
-
3:50 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Product Building: Finding Your Product-Market Fit
info

Fireblocks is an Israeli tech centaur valued at $8.8b. The company experienced explosive growth during the last crypto winter and has managed to sustain its growth in spite of current market conditions. At the core, product-market fit was (and still is) crucial to Fireblocks’ success. Join this fireside chat to hear from Fireblocks CTO & Co-Founder, Idan Ofrat, on how the company was founded, what the platform solves for, and the tech challenges he faced in the process of building Fireblocks.

3:55 pm
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4:35 pm
Adam Benayoun
Idan Ofrat
Stage 1
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3:55 pm
-
4:35 pm
Chen Arad
Chen Arad
Chen Arad
Stage 1
Building Blocks Happy hour 🍸 🎉
info

5:00 pm
-
7:00 pm
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5:00 pm
-
7:00 pm
Chen Arad
Chen Arad
Chen Arad
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:Sponsors>

:Media Sponsors>

A broad perspective

:Contributors>

Building blocks is a community organized event, here are some of the people who helped make it happen.

Jessica Salama
Ork Designs